THE BATTLE OF THE DSLR CAMERAS CONTINUES WITH SONY’S NEW CAMERA:

It was only on July 24th, that on this blog site, I introduced Canon’s new DSLR camera that took a big leap into the future. Feature for Feature, Sony had the market for a while. But, Canon is big enough, and has the right amount of engineers to create the ultimate camera to compete or beat the Sony DSLR.

And now Sony just announced their new DSLR camera again, with even more impressive specs on this one than their previous camera. Here is an article from Digital Photography School to explain what they have done:

sony a7s iii announcement
The new Sony A7s III

After months of rumors, it’s finally official:

The Sony a7S III will hit the shelves in September, offering a whole host of brand new features, including a stellar autofocus system, a class-leading electronic viewfinder, pro-level video recording capabilities, and much more.

Let’s take a closer look.

What is the Sony a7S III?

The a7S III is Sony’s latest video/stills hybrid camera, which replaces the a7S II (a camera that debuted way back in 2015 and was long overdue for an upgrade).

The a7S III is a full-frame mirrorless model and technically designed to excel at both video and still shooting. But there’s a clear lean toward videographers, thanks to advanced recording capabilities such as:

  • 4K/120p video (with a 1.1x crop)
  • Internally recorded, uncropped 4K/60p video (with a recording limit of 1 hour)
  • Internally recorded, uncropped 4K/30p video (with no time limit)
  • 10 bit 4:2:2 recording
  • S-Log

As you can see, there’s quite a lot to satisfy serious videographers, such as the internal 4K/120p (for high-quality slow-motion footage), as well as unlimited 4K/30p shooting (for projects that require longer recording times).

You also get in-body image stabilization, as well as impressive high-ISO performance and at least 15 stops of dynamic range (according to Sony, anyway).

But while the a7S III is an impressive video contender, how does it look when arranged against more still-centric cameras? Can it hold its own?

Can the a7S III work for still photography?

At first glance, the a7S III is an extraordinarily capable camera for still photographers.

nature bird red wildlife
Photo by Pixabay on Pexels.com (not shot with the Sony camera)

I mentioned the in-body image stabilization above, and that’s a boon for videographers and still photographers alike. You also get dual card slots, important for a select crowd of professional photographers, and a fully-articulating LCD for capturing images (or video) from awkward angles.

And the a7S III packs a 9.44M-dot electronic viewfinder, which is by far the highest resolution EVF currently available in a mirrorless camera (the former EVF champions sit at a still-respectable 5.76M-dot resolution). This should put to rest any claims by photographers that mirrorless EVFs just can’t compete with OVFs, because a near 10M-dot EVF is going to look insanely good.

The a7S III also features a new AF system, offering 759 phase-detection points, as well as 10 frames-per-second continuous shooting with a buffer of 1000+ RAW images.

ocean wave
Photo by Simon Clayton on Pexels.com (Photo not taken by the new Sony camera)

All this seems extremely impressive, but for one major feature:

Resolution.

The a7S III only packs 12 MP, which is perfect for video but deeply disappointing for still photographers, especially in the current resolution-hungry market. These days, full-frame cameras offer a resolution of at least 20 MP, but often push higher, from 24 MP in the Sony a7 III to 61 MP in the Sony a7R IV.

Of course, there are photographers out there who aren’t caught up in the megapixel craze, and those folks might be willing to use the a7S III for still shooting, assuming they also have significant video needs. But megapixels aren’t just about marketing; a 12 MP camera does offer serious limitations in terms of high-resolution printing, as well as cropping in post-processing.

So while the a7S III is a truly impressive video camera, it (like its predecessors) sacrifices too much to be a serious still photography option for most shooters.

The a7S III will hit the shelves in September for an MSRP of $3500 USD, and is currently available for preorder here.

green trees under blue and orange sky during sunset
Photo by Lisa Fotios on Pexels.com ( not shot with the new Sony camera)

Now over to you:

What do you think about the a7S III? Are you pleased? Disappointed? And would you use it for still photography? Share your thoughts in the comments!

The post Sony Announces the a7S III, With 4K/120p and a 9.44M-dot EVF appeared first on Digital Photography School. It was authored by Jaymes Dempsey.

Now 123PHOTOGO is keeping you up to date on the latest cameras and photo equipment on the market. Hope you enjoy this new blog subject.
body of water between green leaf trees
Photo by Ian Turnell on Pexels.com
white and blue abstract painting
Photo by Tomáš Malík on Pexels.com

Why these extra photos? Well, can you imagine a photo blog site without photos? These are just thrown in for entertainment only, and I hope you enjoy the photos picked for this.

Published by 123photogo

I have been a photographer for many years. Worked in retail selling cameras and accessories for over 20 years. Taught many photo classes, and have even been a judge in several county fairs. Now, I want to share photo instructions and entertainment with all other photographers around the world.

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