What’s new for 2021 in Photography?

I know everyone is glad to get rid of 2020. So, with great optimism the photography market is growing and exciting new products are coming all the time. Would you like to plan on something for your camera or maybe even plan on a new camera? Let’s take a look at what is available.

Fujifilm in 2020

Fuji Film, in the year 2020 produced 4 new cameras. We expect that with that huge of new product announcements, you will see a lot from Fuji Film. They are most likely going to produce some incredible lenses for their whole line-up. There are some new lenses that have come out recently that, I think, will make the camera and lens manufactures step up their game.

Fujifilm X-T200

Ignoring the giant elephant in the room, Nikon fans will remember 2020 as a bumper year for full-frame cameras and Z-mount lenses. Despite challenges posed by the global pandemic, the Big N launched no fewer than five full-frame cameras across its DSLR and mirrorless systems, along with six Z-mount lenses, bringing Nikon’s total lineup of mirrorless glass to 16.

It was a comparatively quiet year for F-mount, but the release of the Nikon D6, Nikon D780 and Nikon AF-S 120-300mm f/2.8E FL ED SR VR was proof that the manufacturer is still delivering the goods for DSLR stalwarts. Alas, a positive year for releases was marred slightly by the recent news that Nikon will no longer manufacture cameras from its Sendai Nikon facility in Japan, with production set to shift to its satellite plant in Thailand. 

And yet with a maturing Z system and Z8 / Z9 rumors galore, there’s plenty to be excited about Nikon in 2021 and beyond.

Obviously 2020 was rough for everybody. And for Olympus it marked the end of 84 years as one of the most iconic brands in the camera business, as the corporation sold off its imaging division in one of the industry’s biggest bombshells. 

Olympus, as a camera company, is no more – though its cameras and lenses live on under new ownership. And as rough as 2020 was, it still saw the erstwhile brand release some of the best Olympus cameras and lenses – including the single most expensive product it has ever brought to market.

The year kicked off with a bang, as the manufacturer brought out the latest version of its professional flagship camera: the Olympus OM-D E-M1 Mark III

While many sceptics scoff at the idea of a camera with a Micro Four Thirds sensor being used for professional work, this is a true powerhouse – and is one of the best all-around cameras for general practice professional photography. 

The aging 20.4MP image sensor is most certainly overdue an upgrade, but it’s hard to argue with the core specs: industry leading IBIS good for up to 7.5 stops, maximum 80MP imaging resolution, 60fps continuous burst speeds, handheld astrophotography, in-camera Live ND filters, Pro Capture that buffers 14 shots before you press the shutter so that you don’t miss a moment… there’s really nothing that it can’t do. 

Canon to replace shutter button with touchpad?

Canon to replace shutter button with touchpad?

New for 2021: And just announced from Canon:

Goodbye, shutter button! Canon designs touch shutter that could revolutionize camera design.

Canon has designed a new, touchpad replacement for the traditional shutter button – something that could be the biggest revolution for cameras since the advent of the LCD screen or removal of the reflex mirror. 

In a new design patent, filed last week, Canon describes a “front touch operation member” (panel) located where the shutter button traditionally sits. This panel is able to detect both the duration and the pressure applied to it – meaning it would be able, for example, to detect a prolonged half-press to find focus, and then a firm full-press for taking a shot. 

Because a touch panel can be completely enclosed within the camera shell, it does not need the moving parts or perforations in the camera body required by a shutter button. In turn, this means that both the weather sealing and ergonomics of a camera body can be improved. 

“The present invention relates to an electronic apparatus and a method of controlling the same, and more particularly, to a technique for performing control according to a pressing force of a touch operation,” reads the Japanese patent (JP-020-201756), as spotted by Canon News. 

Canon Patent Application: Replacing the shutter button
Where’s the shutter release button?

The sensor area acts as a strain gauge which would detect a “press” versus a “swipe”.  I would assume then it could detect different force levels to determine a half press – but that would be nearly impossible to do in practice without a physical switch.

We’re all VERY particular about how our shutter button feels, this would have zero feeling, and just be an area you press on.  It would take a long time to get used of after decades with a physical shutter button. 

Nikon to stop making cameras in Japan in cost-cutting measure

After 70 years, Nikon will cease camera production in Japan and shift manufacturing to Thailand.

Nikon to stop making cameras in Japan in cost-cutting measure

Nikon will no longer manufacture cameras domestically, and will shift production from its “mother factory” in Japan to its satellite plant in Thailand, in an effort to reduce costs.

Preparations to transfer production of both the Nikon Z6 and Nikon Z7 to Thailand began in October, and by 2021 the flagship Nikon D6 will also be manufactured in the Thai facility.

“The Thai production factory, to which camera production is transferred, was established in 1990 and has been producing cameras and interchangeable lenses for about 30 years, achieving Nikon quality for many years as Nikon’s main factory. We will continue to provide high-quality products that satisfy everyone.”

While cameras produced in Thailand should, in principal, be no different those produced at Sendai, an interesting consideration is the potential effect on used resale value. As anyone involved in the used camera market knows, buyers can be very picky about which country certain cameras and lenses were made in…


If you look at those who do a big business on YouTube, you can be sure that those videographers are using DSLR cameras. Canon, Nikon, Sony, and others are the prime cameras being used in video production now. The camera manufactures have really started making their cameras to be the way to get it done right. I follow a blogger on YouTube, and she uses Nikon and a Ring-light, and she swears that this is the best equipment out there. If you are planning on doing video work, even professionally, you should be considering the DSLR.

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