FUJIFILM CAMERAS! ARE WE MISSING SOMETHING?

NEW IMAGE OF FUJI FILM X-H2 CAMERA

When we think of Mirrorless cameras or DSLR cameras, we usually think about Canon, Nikon, Sony, and a few others. But, there is a movement going towards the FujiFilm product. Why? Read on!

FujiFilm cameras have been known for years to be really high quality cameras. But, what most people don’t know is the things FujiFilm cameras can do. Let’s look at some of this company’s achievements:

ProductsDigital imaging, Medical imaging, Photographic materials, Biologics, manufacturing, equipment and servicesCosmetics
Revenue JP¥2.32 trillion (FY 2019)[1]
Operating income JP¥186.57 billion (2019)[1]
Net income JP¥124.99 billion (2019)[1]
Total assets JP¥3.32 trillion (2019)[1]
Number of employees73,906 (2019)[1]

Obviously, FujiFilm is involved in a lot of different things. But, that just gives them money to invest in the photo industry. They have the top engineers, and scientists working on their products all the time.

FujiFilm’s X-t1

When you look at the pro-type cameras in any brand, you will recognize if they are serious contenders in the market, and for professional photographers.

FujiFilm is also a lens manufacture. They have been ranked as one of the best lens manufactures in the world, mostly because they QC their lenses all through the manufacturing process. The Multi-coatings on their lenses are superb. And it would be hard to find a lens that is better than the Fujifilm’s Fujinon lenses.

NEW FUJIFILM S-H2 PRO CAMERA COMING IN 2022.

FUJIFILM WILL INTRODUCE 2 VERSIONS OF THE SAME MODEL. NEVER BEEN DONE BEFORE. CHECK THIS OUT:

Back in September a rumor surfaced that the X-H2 would have a brand-new 40MP APS-C sensor, making it Fujifilm’s highest-resolution X-series camera. Now it’s looking like the new Fujifilm X-H2 could come as two versions just with different sensors. 

A trusted source told Fuji Rumours that there will definitely be two Fujifilm X-H2 cameras coming, but gave no more details. What sensors they might possess, we’re not too sure – but we can assume that one of them will be a 40-megapixel X-Trans sensor and the other could be a 40-megapixel Bayer Sensor.

Fujifilm has become famous for its X-Trans sensors and the way they create high-quality images that accurately reproduce color. Bayer sensors, on the other hand, are much more common and the layout of RGB pixels is more uniform. Fujifilm claims that X-Trans sensors are better a color reproduction due to the fact all horizontal and vertical lines contain at least one red, green and blue pixel. It also says that X-Trans sensors are better at reducing moiré, and therefore its cameras have no need for a low-pass filter.

It could be another six months at least before Fujifilm X-H2s start to appear, if registration of the X-H1 was anything to go by. Nokishita has spotted that Fujifilm has just registered a new camera with the code FF210002 but, with worldwide part shortages as well as the expected wait-time, we could be well into 2022 before the X-H2 is readily available. 


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Published by 123photogo

I have been a photographer for many years. Worked in retail selling cameras and accessories for over 20 years. Taught many photo classes, and have even been a judge in several county fairs. Now, I want to share photo instructions and entertainment with all other photographers around the world.

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