Is bigger better?
YOU BETTER BELIEVE IT!
INTRODUCTION TO MEDIUM FORMAT CAMERAS
Have you ever thought about owning a medium format camera?
Have you ever seen one, or know what it is?
Are they worth the money?
THERE IS NO WAR BETWEEN THE MEDIUM FORMAT MANUFACTURES!
There seems to be a tremendous battle going on in the regular camera wars, and I think it is to our advantage as a consumer. The battle to have a big share in the market place between Canon, Nikon, Sony, Olympus, Pentax, Panasonic, Fuji, Leica, and more is nothing short of amazing. History proved it especially in the year 2021 – 2022, as each camera manufacture introduced their new flagship cameras. It doesn’t matter which one you pick, because all are so amazing. I wish I could own them all!
But, is anyone watching the “Medium Format” camera battles? Probably not because there is no war between them. There are 3 companies that come to mind that make medium format digital cameras: HASSELBLAD, FUJI FILM, AND LEICA. And the funny thing is you never see much in advertising or promotion on these cameras because they are simply the best camera you can buy out there.
While many of the dslr cameras are using a sensor close to the size of 35mm film, others are using around 2/3 of the size of a normal sensor, and others even smaller. Sensors in DSLR cameras are becoming smaller, not bigger. That way they can make the camera smaller.
WHAT IS MEDIUM FORMAT?
Since the sensor is so much larger, manufacturers can add more megapixels (up to 100MP in some cases!) without making the photo-sites on the sensor any smaller than they would be on a full-frame camera. They can even use bigger photo-sites and still have a higher resolution image. A 50MP Hasselblad sensor, for example, is about 70% bigger than a 50MP full-frame sensor such as the one found in the Canon 5DS. With a medium format camera you basically get bigger, better photos.
The main use for medium format cameras is in fashion and advertising photography. The majority of covers for magazines like Vogue or Esquire are shot with a medium format camera. It’s the same story with ads. If you’re working in a studio, all you care about is image quality; you don’t need the versatility that a DSLR brings. The look and resolution of a medium format camera is a distinct advantage.
If you’re an amateur photographer, the odds are you’re never going to see a medium format camera in the wild. They make up a tiny fraction of all the cameras in use. Now though, you know a bit more about the gigantic cameras the photographers in America’s Next Top Model use.
LET’S LOOK AT THE BIG 3 MANUFACTURES:
Hasselblad has 2 popular models (shown above). And Hasselblad cameras are made in Sweden under incredible quality standards. I found a great video on the making of a Hasselblad. You ready to be “blown away”?
3 OF THE BEST CAMERA COMPANIES DO IT BIG:
If you go through each of these videos, the one thing you will notice is that they talk about the cameras as “BIG”. And being “big” they produce the best photos today. Leica with the price of $19,999 also carries a big price tag. But, these are all handcrafted, designed to be a workhorse, and absolutely give you the best picture. PERIOD.
In comparison to some of the new regular dslr camera sensor to the medium format sensor, you can see how come these photos are so amazing.