Hasselblad does not release new camera very often. They are just not part of the huge Japanese Market as their cameras are made in Sweden. But it also has a reputation of the most incredible medium format on the market today.
Today Hasselblad announces a new medium format camera : The X2d 100C
Hand crafted in Sweden to select photo enthusiasts, this new camera came as a surprise. Because of it’s style in Sweden, anything new that comes from Hasselblad seems a mystery. But when they come out with a new camera, photographers around the world take notice.
Here is the breakdown of what this camera is offering:
1. It features a 100 Megapixel full-frame CMOS medium format sensor
2. Equipped with advanced autofocus features that rival its predecessor
3. IBIS comes to the Hasselblad system, with one photographer stating he shot the new X2D 100c at 1-second exposure, and the whole image was sharp thanks to the built-in stabilization.
4. It comes in black – it has not been stated if black will be the only colorway, but every photographer’s highlight show saw the black camera body being used.
5. It will cost $8,199 / £7,369 body-only
3 New lenses also introduced today:
Hasselblad has just released three gorgeous new prime lenses for its X System: the Hasselblad XCD 2,5/38V, Hasselblad XCD 2,5/55V and Hasselblad XCD 2,5/90V. For those of you who don’t speak Hasselblad, that’s a 38mm f/2.5, 55mm f/2.5 and 90mm f/2.5.
The three lenses have launched alongside the new Hasselblad X2D, the manufacturer’s new 100MP medium format powerhouse. A camera with that kind of crazy resolution needs lenses that resolve with immaculate detail – and there are very few brands in the business whose glass is as good as these XCD optics.
If you would like to see the show that Hasselblad did that promoted their new camera and lenses, watch it here now on YouTube:
Remember: everything photographic can be found at: 123PhotoGo
Some of the information for this blog is compliments of Digital Photography World. And from the editor: James Artaius.