FUJIFILM ANNOUNCES IT’S NEW FLAGSHIP CAMERA TODAY:

FUJI FILM NEW FLAGSHIP CAMERA: X-H2S

FujiFilm is a big player in the photo world. In fact, most photo magazines, most professional photographers know of it’s reputation, and are always thrilled when they introduce a new camera.

Fujifilm has confirmed our speculations and officially announced today via its X-Summit, the FUJIFILM s-h2s, joining the fifth-generation lineup of its X Series mirrorless digital flagship cameras. The X-H2S is expected to release in July 2022.

This latest model from Fujifilm boasts the highest stills and video performance we have ever seen in the history of the X Series with a new stacked-layer back-illuminated X-Trans CMOS 5 HS sensor with 26.16-megapixels.

The Fujifilm X-H2S has been long awaited by enthusiasts of its predecessor, the FujiFilm X-H1S. After much speculation by camera rumor’s hints on what we could potentially expect from Fujifilm’s latest flagship X Series offering,  the announced features and specifications of the X-H2S certainly do not disappoint.

Featuring a high-speed X-Processor 5, the X-H2S is capable of double the processing speed of the X-H1 with significantly improved AF accuracy and image resolution when at low ISO sensitivity and reduced noise in stills when at high ISO sensitivity.

This 26.16MP flagship inherits the previous model’s back-illumination style sensor but also the stack-layer structure, becoming the first stacked APS-C sensor that has quadrupled the speed to read signals compared with the X-H1 model. 

An evolved AF-system is equipped within the X-H2S that is capable of shooting up to 40 frames per second in a blackout-free burst mode, boasting a better readout speed that is four times faster than the current model and a faster AF rate during continuous shooting. The X-H2S’ AI processor also offers newly developed subject-recognition accuracy and subject-detection AF tracking technology!

The improved prediction algorithm within the X-H2S for AF has supposedly led to a major boost in the camera’s capability to track a moving subject. The new subject-detection AF function detects and automatically tracks not only the human face and eyes, but also animals, birds, cars, motorcycles, bicycles, airplanes and trains while keeping a targeted subject in focus constantly, even in low-contrast conditions.

The new Fujifilm X-H2S also boasts evolved video performance, able to record high-definition video while retaining extensive color information. The camera can film high-speed 4K/120P video allowing fast-moving subjects to be presented in smooth slow-motion with finer details.

NEW FUJIFILM CAMERA WITH THE 18-120MM LENS

The new sensor and advanced processor within the X-H2S enables filming 4:2:2 10bit video at 6.2K/30P and 4K/120P, and can also record 4K/60P video without cropping as a result of its reduced rolling-shutter effect. 

When using the camera’s electronic shutter, it can shoot over 1,000 frames continuously at up to 30fps in JPEG as well as 20fps in RAW. The X-H2S supports a variety of codecs including three Apple ProRes codecs: 422, 422 HQ, and 422 LT. 

The AF video performance is also said to be enhanced with the AF+MF function supported when in video mode, and offers the same subject-detection AF function and tracking a fast-moving subject in both stills and videos.

In addition to its impressive video recording and enhanced AF tracking abilities, the Fujifilm X-H2S supports some other exciting features such as an all-new five-axis in-body image stabilization mechanism, which can offer up to 7.0-stop advantage as well as a new sensing control function.

The new X-H2S camera in addition inherits many of the popular design features of the X-H1, such as a larger grip to support larger lenses, a top panel LCD display for users to check the camera settings any time, and a highly robust body that can withstand potential heavy professional use.

The 1.62-million-dot vari-angle LCD monitor offers improved operability along with its buttons and dials upgraded to allow for load adjustment to the AF ON button, so that users can handle the camera exactly as they intend.

The camera’s electronic viewfinder uses a high-resolution 5.76-million-dot panel with  0.8x magnification. The smooth viewfinder has a frame rate of approximately 120fps also offers improved visibility as a result of strong suppression of parallax and distortion, that can often occur when eye positions become displaced while using the viewfinder.

Lower power consumption is another great feature of the X-H2S, extending the maximum video recording time while offering dual memory card slots with support for a CFexpress Type B memory card and a UHS-II SD card. Shutter durability has also been upgraded to withstand 500,000 actuations during Fujifilm’s testing process.

Fujifilm X-H2S with new 150-600mm supertelephoto zoom (Image credit: Fujifilm)

The Fujifilm X-H2S APS-C flagship mirrorless digital camera will be priced at : $2,499 / £2,499 / AU$4,449 approximately) available for pre-order directly from Fujifilm and other retailers from July.

WHY CHOOSE A FUJIFILM CAMERA OVER NIKON OR SONY OR CANON?

FujiFilm cameras have been around a long time, and have made their own cameras for a long time. They have been ranked as one of the best built cameras coming from Japan, as well as using incredibly sharp lenses. FujiFilm is an actual lens manufacture, and has control over every element of the lenses too. And if you get a chance to hold a FujiFilm camera, you can’t help but be impressed. The durability, the technology is there and it will give any other brand a good run for their money.

BECAUSE DIGITAL CAMERA WORLD IS THE LEADER IN GIVING US BREAKING NEWS ON NEW CAMERAS AND SUCH, MUCH OF THIS ARTICLE IS FROM “DIGITAL CAMERA WORLD”. OUR THANKS TO THEM FOR THIS AMAZING ARTICLE.

SEE THE NEW EXCITING FUJIFILM S-H2S IN ACTION:

Click the image above to see how well this camera performed for professional photographers.

NIKON Z-9 FLAGSHIP CAMERA OWNS 57% OF PRO MARKET

NIKON Z9 OWNS OVER 57% OF PRO MARKET, AND THEY DON’T EVEN HAVE ANY!

The Nikon Z9 has claimed the top spot of the professional mirrorless market, with a 57% market share according to Nikon in a latest press release. This data is based on a comparison of US unit sales of full-frame mirrorless cameras with an average selling price of $5,000 and above in the first three months of 2022.

WHAT IS GOING ON WITH AVAILABILITY OF THE Z9?

“This flagship category is vital; this is where the top-of-the-line technology, performance and reliability matter most, for the most demanding customers. We are constantly receiving shipments of the Z9 from the factory, which are immediately out the door to customers. We are working as hard as we can to fulfill the demand, and it’s truly invigorating to hear the overwhelmingly enthusiastic and positive response from more and more customers everyday who are receiving their cameras.”

This is all well and good – great, even, for Nikon – but what about professionals and prosumers who are still awaiting for their brand new Nikon Z9? We all know there has been a severe shortage of cameras due to the ongoing chip crisis and limited supply of parts globally. So it does beg the question: how can the Nikon Z9 be on top when you physically can’t buy it anywhere? 

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Most retailers in the US, UK, Australia and more do not have a Z9 in stock. What happened to the days of going to a camera store and picking it up there and then? Yes, you can place your money down at retailers and pray that you get one soon, but without the physical product how do people know it is “the top” professional camera? They don’t.

WHAT NIKON IS TRYING TO DO:

What I imagine is going on here is a very good marketing strategy for Nikon, which was once behind the pack on video features and other imaging settings. After taking a step forward and providing key features to users, albeit late and with a firmware releases, it can now boast about functions and try to regain the confidence from its users, and convince those that left Nikon behind for other manufactures to return.

This article was recently written by “DIGITAL CAMERA WORLD”, Thanks for your help to keep us all updated in the photography world.

DSLR SALES UP 132%, MIRRORLESS CAMERA SALES DOWN!

DSLRs are back! Sales increase 132%, while mirrorless cameras decline 57%

I follow reports from several well known camera magazines, and they keep me informed of what is going on in the market with camera sales, along with new information about new cameras, etc. And of course, I would bring this information to you to keep you informed as well.

WHY THE BIG CHANGE IN SALES? WHY IS MIRRORLESS CAMERAS DECLINING IN SALES?

In a startling turn of events, DSLRs – which had previously seen shipments slump in favor of their mirrorless counterparts – have had a 131.8% increase in sales while mirrorless cameras have received a 57.1% decrease in the United States year on year.

The pattern of digital SLR cameras outselling mirrorless models is similar, albeit not nearly as pronounced, in the rest of the world. Globally, DSLRs only achieved 80.5% of their sales figures from the same period last year but mirrorless cameras slumped to 70.7%. 

So, with the DSLR VS MIRRORLESS CAMERA war largely thought to have been won by mirrorless, the question is… what the heck is going on here? Well, while it’s tempting to start playing LL Cool J and proclaim that DSLRs are making a comeback, there’s a little more going on here than meets the eye. 

The principal reason for the shift in sales – information provided by industry body CIPA (with a tip of the hat to Digital Camera Watch) isn’t necessarily that the appetite for DSLRs is suddenly greater than that for mirrorless cameras; rather, that DSLRs are actually still available where their counterparts are largely missing in action due to the component crisis. 

Where mirrorless cameras, with a lot of cutting-edge technology (and also by virtue of simply being newer to market), are struggling to stay in production, DSLRs didn’t really suffer shortages in the same way. So if you want a brand new camera and there’s only DSLRs available, your choices are limited.

It’s also possible that there are a lot more beginners starting out in photography (something that we’ve witnessed in terms of reader behavior on this website), where the best cameras for beginners tend to be cheap and abundantly available DSLRs.  

Either way, with the shortages and supply chain issues showing little sign of abating, this resurgence of DSLR sales may continue for some time.