When we think of Mirrorless cameras or DSLR cameras, we usually think about Canon, Nikon, Sony, and a few others. But, there is a movement going towards the FujiFilm product. Why? Read on!

FujiFilm cameras have been known for years to be really high quality cameras. But, what most people don’t know is the things FujiFilm cameras can do. Let’s look at some of this company’s achievements:

ProductsDigital imaging, Medical imaging, Photographic materials, Biologics, manufacturing, equipment and servicesCosmetics
Revenue JP¥2.32 trillion (FY 2019)[1]
Operating income JP¥186.57 billion (2019)[1]
Net income JP¥124.99 billion (2019)[1]
Total assets JP¥3.32 trillion (2019)[1]
Number of employees73,906 (2019)[1]

Obviously, FujiFilm is involved in a lot of different things. But, that just gives them money to invest in the photo industry. They have the top engineers, and scientists working on their products all the time.

FujiFilm’s X-t1

When you look at the pro-type cameras in any brand, you will recognize if they are serious contenders in the market, and for professional photographers.

FujiFilm is also a lens manufacture. They have been ranked as one of the best lens manufactures in the world, mostly because they QC their lenses all through the manufacturing process. The Multi-coatings on their lenses are superb. And it would be hard to find a lens that is better than the Fujifilm’s Fujinon lenses.



Back in September a rumor surfaced that the X-H2 would have a brand-new 40MP APS-C sensor, making it Fujifilm’s highest-resolution X-series camera. Now it’s looking like the new Fujifilm X-H2 could come as two versions just with different sensors. 

A trusted source told Fuji Rumours that there will definitely be two Fujifilm X-H2 cameras coming, but gave no more details. What sensors they might possess, we’re not too sure – but we can assume that one of them will be a 40-megapixel X-Trans sensor and the other could be a 40-megapixel Bayer Sensor.

Fujifilm has become famous for its X-Trans sensors and the way they create high-quality images that accurately reproduce color. Bayer sensors, on the other hand, are much more common and the layout of RGB pixels is more uniform. Fujifilm claims that X-Trans sensors are better a color reproduction due to the fact all horizontal and vertical lines contain at least one red, green and blue pixel. It also says that X-Trans sensors are better at reducing moiré, and therefore its cameras have no need for a low-pass filter.

It could be another six months at least before Fujifilm X-H2s start to appear, if registration of the X-H1 was anything to go by. Nokishita has spotted that Fujifilm has just registered a new camera with the code FF210002 but, with worldwide part shortages as well as the expected wait-time, we could be well into 2022 before the X-H2 is readily available. 

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Photo by Julien L on Unsplash

The best photography often conveys emotions, but how do you create emotional photography? How do you add feelings to your photos so you can move the viewer and ensure they connect with the piece?

When we take photos, our goal is to try to have the viewer emotional over what they see from your photo. A beautiful sunset sparks what emotion? A puppy sparks what emotion. And now we bring up this subject of how to take photos of emotions.

Typically, we use the human face to show emotions. Like the photo above, obviously shows LOVE.

First, let’s give you the basic list of emotions:

  • Anger: resentment, irritation, frustration;
  • Fear: apprehension, overwhelmed, threatened, scared;
  • Pain: sad, lonely, hurt, pity;
  • Joy: hopeful, elated, happy, excitement
  • Passion: enthusiasm, desire, zest;
  • Love: affection, tenderness, compassion, warmth;
  • Shame: embarrassment, humble, exposed;
  • Guilt: regretful, contrite, and remorseful


The emotional state of the photographer – that’s you! – has the largest impact on the emotional quality of your photos.

So whenever you head out with your camera, before you take a single shot, or even look for a shot, ask yourself: How am I feeling today? Then let that emotion guide your shooting, and channel it into your photos.

petaled flower on table inside dark room
Photo by Alan Cabello on Pexels.com

After all, it’s tough to infuse an image with an emotion that you aren’t feeling. If you’re over the moon with happiness, you’ll struggle to find sad or bleak compositions. And if you’re down in the dumps, creating awe-inspiring or uplifting images won’t be easy.

So start by identifying your emotions. Look for compositions that align with those feelings.

At the same time, it’s often worth rechecking your feelings periodically throughout your photoshoot. Depending on the view, the light, chance encounters, etc., emotions can change, and you don’t want to miss out on emotionally resonant shots because you’re searching for the wrong thing.

Photo by KE ATLAS on Unsplash


In wide, busy, expansive scenes, emotions often get lost. Yes, the emotion might be there, but the viewer will have a hard time noticing – the image may fall a bit flat, at least from an emotional point of view.

So if you’re looking to create emotional photography, consider simplifying the shot. Exclude elements from your frame. Choose a perspective that highlights a single area of interest, not the entire scene.

woman looking to her left
Photo by Rene Asmussen on Pexels.com

Use a telephoto lens if you do this, so you can focus in on just the subject and not have any distractions surrounding the subject.


A word of caution, however: Do not rush up with your lens, thrust it into a person’s field of view, and snap a shot, especially if they’re feeling emotional. Instead, be respectful. Whenever possible, ask permission, especially if you don’t know the person. (I often just raise my eyebrows while pointing at my camera, and it works great.)

A final piece of advice: Don’t encourage your subjects toward specific emotions. If they’re feeling sad, take a sad photo; if they’re feeling happy, take a happy photo; if they’re feeling tired, take a tired photo…You get the idea. Yes, it’s good to head into a scene with specific feelings in mind, but you must be adaptable, depending on the content of the scene.


Setting down your camera gives you time to observe the world. Just look around and see what pulls at your consciousness. Ask yourself: What interests me? What draws me? What do I want to capture? What matters to me about this scene?

These questions only take a minute or two, but they’ll help you identify new, emotionally resonant compositions, plus they might clarify your ideas about a scene and show you the way forward.

group of friends taking a group photo
Photo by Kindel Media on Pexels.com


Scenes look different on different days, and your feelings are different on different days, too.

Take advantage of that fact.

If you’re shooting a subject that you can return to, then do it. The street or beach or room or person will have a different feel on different days, especially if you’re photographing outdoors and the weather changes often.

Make sure you return to a location with an open mind. Don’t expect certain feelings, or you might be disappointed. Instead, clarify your emotions, then pretend you’re seeing the scene for the first time.

(Pro tip: Try changing up your approach each time you tackle the scene. Bring a different camera, use a different lens, shoot with a tripod, shoot a long exposure, etc. Anything to capture new emotional content!)

And who knows? If you return to the same scene/subject enough, you might even create a series, which can turn into a portfolio or an article or even a book.


Conveying emotion is a surefire way to create powerful images that connect with the viewer. Feelings will elevate your work and give it more punch.

This article is compliments of PETER WEST CAREY and he published this with Digital photography school.



Photo by Jakob Owens on Unsplash

In this series of ”THE ART OF SEEING”, I am bringing up the meme from Ken Lee, with Luke Skywalker: USE THE FORCE! The idea here is that if you feel positive about your photo, then trust your gut. If you feel you have a great photo, then just go for that. If you go into Post production, and things get even better, you know you are on the right track.

I have gone into Post Production before, and found it was getting worse. I stopped, and just decided to start over. Or, I let it stand with the way it was. It is all about art of seeing. Have you created a photo that is a winner? Hopefully you will practice to the point of knowing if you have a great photo, by feeling that everything went well.


A great photograph is a full expression of what one feels about what is being photographed in the deepest sense and is thereby a true expression of what one feels about life in its entirety.

Ansel Adams

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adventure asia backlit bicycle
Photo by Pixabay on Pexels.com

LEARN TO BE STILL! In our continuing series using thoughts from Ken Lee, I came across this idea. When you get ready to take a photo, take the time to be still and learn to listen. Sometimes the perfect photo comes only after you have had a chance to meditate and think about the photo you are about to create.

Read today’s thought carefully and learn what he is trying to teach us:

Photo and thought by Ken Lee

There are many great photographers who take photos but not until they take the time to think, to meditate about the subject, and to then put it in to practice of what the art piece is they want to create.

landscape photo of city skyline at winter
Photo by Vishal Shah on Pexels.com

If you are not practiced at meditation, becoming an artist should create that in you if you want to become a great photographer.

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Photo by Ilnur Kalimullin on Unsplash

This particular blog is all about “feeling your Photo”. Take a look at another famous photographers thought and hopefully you will understand what I mean:

This picture was taken by Ken Lee, and the thought process is what we want to talk about today:

If you want to be successful in photography, and really make a name for yourself, you have to think that every time you take a photo, you need to “feel” something about the photo you are about to take. It’s part of THE ART OF SEEING! A good photographer is also an artist. If you want to be a good photographer, what do you need to do to create a piece of art? Is it composition? Is it learning that you camera is the “palette”? Your camera takes great photos. But, can it also take great art, from what you do with the camera. That is what you need to learn.

woman leaning back on tree trunk using black dslr camera during day
Photo by David Bartus on Pexels.com

I often will go to a special place to take my photos. Or, I will just be driving to some destination, and looking off to the side of the car, I see a great photo opportunity. Yes, I stop and use my palette to get what I want:

Driving out in a small farming town, in the rain and fog on the mountains, I saw this fence, and thought: “Oh yeah, leading lines” which draws your eyes back to the mountain in the background. I actually got a couple of raindrops on my lens, but, kept it on for impact.

Here is another great quote I found about how important to think of photography as an art:

To photograph is to hold one’s breath, when all faculties converge to capture fleeting reality. It’s at that precise moment that mastering an image becomes a great physical and intellectual joy.

Henri Cartier-Bresson

One more:

Art is what we call…the thing an artist does. It’s not the medium or the oil or the price or whether it hangs on a wall or you eat it. What matters, what makes it art, is that the person who made it overcame the resistance, ignored the voice of doubt and made something worth making. Something risky. Something human. Art is not in the …eye of the beholder. It’s in the soul of the artist.

Seth Godin

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