FUJIFILM ANNOUNCES IT’S NEW FLAGSHIP CAMERA TODAY:

FUJI FILM NEW FLAGSHIP CAMERA: X-H2S

FujiFilm is a big player in the photo world. In fact, most photo magazines, most professional photographers know of it’s reputation, and are always thrilled when they introduce a new camera.

Fujifilm has confirmed our speculations and officially announced today via its X-Summit, the FUJIFILM s-h2s, joining the fifth-generation lineup of its X Series mirrorless digital flagship cameras. The X-H2S is expected to release in July 2022.

This latest model from Fujifilm boasts the highest stills and video performance we have ever seen in the history of the X Series with a new stacked-layer back-illuminated X-Trans CMOS 5 HS sensor with 26.16-megapixels.

The Fujifilm X-H2S has been long awaited by enthusiasts of its predecessor, the FujiFilm X-H1S. After much speculation by camera rumor’s hints on what we could potentially expect from Fujifilm’s latest flagship X Series offering,  the announced features and specifications of the X-H2S certainly do not disappoint.

Featuring a high-speed X-Processor 5, the X-H2S is capable of double the processing speed of the X-H1 with significantly improved AF accuracy and image resolution when at low ISO sensitivity and reduced noise in stills when at high ISO sensitivity.

This 26.16MP flagship inherits the previous model’s back-illumination style sensor but also the stack-layer structure, becoming the first stacked APS-C sensor that has quadrupled the speed to read signals compared with the X-H1 model. 

An evolved AF-system is equipped within the X-H2S that is capable of shooting up to 40 frames per second in a blackout-free burst mode, boasting a better readout speed that is four times faster than the current model and a faster AF rate during continuous shooting. The X-H2S’ AI processor also offers newly developed subject-recognition accuracy and subject-detection AF tracking technology!

The improved prediction algorithm within the X-H2S for AF has supposedly led to a major boost in the camera’s capability to track a moving subject. The new subject-detection AF function detects and automatically tracks not only the human face and eyes, but also animals, birds, cars, motorcycles, bicycles, airplanes and trains while keeping a targeted subject in focus constantly, even in low-contrast conditions.

The new Fujifilm X-H2S also boasts evolved video performance, able to record high-definition video while retaining extensive color information. The camera can film high-speed 4K/120P video allowing fast-moving subjects to be presented in smooth slow-motion with finer details.

NEW FUJIFILM CAMERA WITH THE 18-120MM LENS

The new sensor and advanced processor within the X-H2S enables filming 4:2:2 10bit video at 6.2K/30P and 4K/120P, and can also record 4K/60P video without cropping as a result of its reduced rolling-shutter effect. 

When using the camera’s electronic shutter, it can shoot over 1,000 frames continuously at up to 30fps in JPEG as well as 20fps in RAW. The X-H2S supports a variety of codecs including three Apple ProRes codecs: 422, 422 HQ, and 422 LT. 

The AF video performance is also said to be enhanced with the AF+MF function supported when in video mode, and offers the same subject-detection AF function and tracking a fast-moving subject in both stills and videos.

In addition to its impressive video recording and enhanced AF tracking abilities, the Fujifilm X-H2S supports some other exciting features such as an all-new five-axis in-body image stabilization mechanism, which can offer up to 7.0-stop advantage as well as a new sensing control function.

The new X-H2S camera in addition inherits many of the popular design features of the X-H1, such as a larger grip to support larger lenses, a top panel LCD display for users to check the camera settings any time, and a highly robust body that can withstand potential heavy professional use.

The 1.62-million-dot vari-angle LCD monitor offers improved operability along with its buttons and dials upgraded to allow for load adjustment to the AF ON button, so that users can handle the camera exactly as they intend.

The camera’s electronic viewfinder uses a high-resolution 5.76-million-dot panel with  0.8x magnification. The smooth viewfinder has a frame rate of approximately 120fps also offers improved visibility as a result of strong suppression of parallax and distortion, that can often occur when eye positions become displaced while using the viewfinder.

Lower power consumption is another great feature of the X-H2S, extending the maximum video recording time while offering dual memory card slots with support for a CFexpress Type B memory card and a UHS-II SD card. Shutter durability has also been upgraded to withstand 500,000 actuations during Fujifilm’s testing process.

Fujifilm X-H2S with new 150-600mm supertelephoto zoom (Image credit: Fujifilm)

The Fujifilm X-H2S APS-C flagship mirrorless digital camera will be priced at : $2,499 / £2,499 / AU$4,449 approximately) available for pre-order directly from Fujifilm and other retailers from July.

WHY CHOOSE A FUJIFILM CAMERA OVER NIKON OR SONY OR CANON?

FujiFilm cameras have been around a long time, and have made their own cameras for a long time. They have been ranked as one of the best built cameras coming from Japan, as well as using incredibly sharp lenses. FujiFilm is an actual lens manufacture, and has control over every element of the lenses too. And if you get a chance to hold a FujiFilm camera, you can’t help but be impressed. The durability, the technology is there and it will give any other brand a good run for their money.

BECAUSE DIGITAL CAMERA WORLD IS THE LEADER IN GIVING US BREAKING NEWS ON NEW CAMERAS AND SUCH, MUCH OF THIS ARTICLE IS FROM “DIGITAL CAMERA WORLD”. OUR THANKS TO THEM FOR THIS AMAZING ARTICLE.

SEE THE NEW EXCITING FUJIFILM S-H2S IN ACTION:

Click the image above to see how well this camera performed for professional photographers.

INTRODUCTION TO MEDIUM FORMAT CAMERAS: IS BIGGER BETTER?

Is bigger better?

YOU BETTER BELIEVE IT!

INTRODUCTION TO MEDIUM FORMAT CAMERAS

Have you ever thought about owning a medium format camera?

Have you ever seen one, or know what it is?

Are they worth the money?

THERE IS NO WAR BETWEEN THE MEDIUM FORMAT MANUFACTURES!

There seems to be a tremendous battle going on in the regular camera wars, and I think it is to our advantage as a consumer. The battle to have a big share in the market place between Canon, Nikon, Sony, Olympus, Pentax, Panasonic, Fuji, Leica, and more is nothing short of amazing. History proved it especially in the year 2021 – 2022, as each camera manufacture introduced their new flagship cameras. It doesn’t matter which one you pick, because all are so amazing. I wish I could own them all!

But, is anyone watching the “Medium Format” camera battles? Probably not because there is no war between them. There are 3 companies that come to mind that make medium format digital cameras: HASSELBLAD, FUJI FILM, AND LEICA. And the funny thing is you never see much in advertising or promotion on these cameras because they are simply the best camera you can buy out there.

While many of the dslr cameras are using a sensor close to the size of 35mm film, others are using around 2/3 of the size of a normal sensor, and others even smaller. Sensors in DSLR cameras are becoming smaller, not bigger. That way they can make the camera smaller.

WHAT IS MEDIUM FORMAT?

Since the sensor is so much larger, manufacturers can add more megapixels (up to 100MP in some cases!) without making the photo-sites on the sensor any smaller than they would be on a full-frame camera. They can even use bigger photo-sites and still have a higher resolution image. A 50MP Hasselblad sensor, for example, is about 70% bigger than a 50MP full-frame sensor such as the one found in the Canon 5DS. With a medium format camera you basically get bigger, better photos.

The main use for medium format cameras is in fashion and advertising photography. The majority of covers for magazines like Vogue or Esquire are shot with a medium format camera. It’s the same story with ads. If you’re working in a studio, all you care about is image quality; you don’t need the versatility that a DSLR brings. The look and resolution of a medium format camera is a distinct advantage.

If you’re an amateur photographer, the odds are you’re never going to see a medium format camera in the wild. They make up a tiny fraction of all the cameras in use. Now though, you know a bit more about the gigantic cameras the photographers in America’s Next Top Model use.

LET’S LOOK AT THE BIG 3 MANUFACTURES:

HASSELBLAD:

Hasselblad has 2 popular models (shown above). And Hasselblad cameras are made in Sweden under incredible quality standards. I found a great video on the making of a Hasselblad. You ready to be “blown away”?

FUJI FILM:

LEICA:

3 OF THE BEST CAMERA COMPANIES DO IT BIG:

If you go through each of these videos, the one thing you will notice is that they talk about the cameras as “BIG”. And being “big” they produce the best photos today. Leica with the price of $19,999 also carries a big price tag. But, these are all handcrafted, designed to be a workhorse, and absolutely give you the best picture. PERIOD.

The different sensor sizes

In comparison to some of the new regular dslr camera sensor to the medium format sensor, you can see how come these photos are so amazing.

PICTURES TAKEN WITH MEDIUM FORMAT:

Photo taken with Fuji Film medium format camera
Photo taken with Leica S camera
Photo taken with Hasselblad and 100 MP back.

WOULD YOU LIKE TO ASK A QUESTION ABOUT PHOTOGRAPHY? FILL OUT THE FORM BELOW TO GET AN ANSWER.

FUJIFILM CAMERAS! ARE WE MISSING SOMETHING?

NEW IMAGE OF FUJI FILM X-H2 CAMERA

When we think of Mirrorless cameras or DSLR cameras, we usually think about Canon, Nikon, Sony, and a few others. But, there is a movement going towards the FujiFilm product. Why? Read on!

FujiFilm cameras have been known for years to be really high quality cameras. But, what most people don’t know is the things FujiFilm cameras can do. Let’s look at some of this company’s achievements:

ProductsDigital imaging, Medical imaging, Photographic materials, Biologics, manufacturing, equipment and servicesCosmetics
Revenue JP¥2.32 trillion (FY 2019)[1]
Operating income JP¥186.57 billion (2019)[1]
Net income JP¥124.99 billion (2019)[1]
Total assets JP¥3.32 trillion (2019)[1]
Number of employees73,906 (2019)[1]

Obviously, FujiFilm is involved in a lot of different things. But, that just gives them money to invest in the photo industry. They have the top engineers, and scientists working on their products all the time.

FujiFilm’s X-t1

When you look at the pro-type cameras in any brand, you will recognize if they are serious contenders in the market, and for professional photographers.

FujiFilm is also a lens manufacture. They have been ranked as one of the best lens manufactures in the world, mostly because they QC their lenses all through the manufacturing process. The Multi-coatings on their lenses are superb. And it would be hard to find a lens that is better than the Fujifilm’s Fujinon lenses.

NEW FUJIFILM S-H2 PRO CAMERA COMING IN 2022.

FUJIFILM WILL INTRODUCE 2 VERSIONS OF THE SAME MODEL. NEVER BEEN DONE BEFORE. CHECK THIS OUT:

Back in September a rumor surfaced that the X-H2 would have a brand-new 40MP APS-C sensor, making it Fujifilm’s highest-resolution X-series camera. Now it’s looking like the new Fujifilm X-H2 could come as two versions just with different sensors. 

A trusted source told Fuji Rumours that there will definitely be two Fujifilm X-H2 cameras coming, but gave no more details. What sensors they might possess, we’re not too sure – but we can assume that one of them will be a 40-megapixel X-Trans sensor and the other could be a 40-megapixel Bayer Sensor.

Fujifilm has become famous for its X-Trans sensors and the way they create high-quality images that accurately reproduce color. Bayer sensors, on the other hand, are much more common and the layout of RGB pixels is more uniform. Fujifilm claims that X-Trans sensors are better a color reproduction due to the fact all horizontal and vertical lines contain at least one red, green and blue pixel. It also says that X-Trans sensors are better at reducing moiré, and therefore its cameras have no need for a low-pass filter.

It could be another six months at least before Fujifilm X-H2s start to appear, if registration of the X-H1 was anything to go by. Nokishita has spotted that Fujifilm has just registered a new camera with the code FF210002 but, with worldwide part shortages as well as the expected wait-time, we could be well into 2022 before the X-H2 is readily available. 


GO TO THIS LINK TO CHECK IT OUT: http://123PHOTOGO.laserless.hop.clickbank.net

FUJI FILM CAMERAS: THEIR HISTORY AND STORY TODAY:

Photo by Viktor Forgacs on Unsplash

FUJI FILM CAMERAS: A powerful camera company with a huge following. Back when Fuji Film made film (and they still do), they made cameras then, and in the marketing world, was some of the best cameras made. As the digital cameras came into place, FujiFilm became one of the major players in the Digital SLR world.

Before we get into the logistics of where they are now, let’s look at their long history:

Photo by Alex Andrews on Pexels.com ——– Fuji Film along with Polaroid in the US, manufactures an Instant camera, that has been a major player in the “instant film” business. Even other camera manufactures now are making cameras that take the Fuji Film product.

Fujifilm Holdings Corporation (富士フイルム株式会社, Fujifuirumu Kabushiki-kaisha), trading as Fujifilm, or simply Fuji, is a Japanese multinational conglomerate headquartered in Tokyo, Japan, operating in the realms of photography, optics, office and medical electronics,[2][3][4] biotechnology,[5][6] and chemicals.[7][8]

The offerings from the company that started as a manufacturer of photographic films, which it still produces, include: document solutions, medical imaging and diagnostics equipment, cosmetics, pharmaceutical drugs, regenerative medicine, stem cells, biologics manufacturing, magnetic tape data storage, optical films for flat-panel displays, optical devices, photocopiers and printers, digital cameras, color films, color paper, photofinishing and graphic arts equipment and materials.

Fuji Film tower in Tokyo, Japan

Fuji Photo Film Co., Ltd. was established in 1934 as a subsidiary of Daicel with the aim of producing photographic films. Over the following 10 years, the company produced photographic films, motion-picture films and X-ray films. In the 1940s, Fuji Photo entered the optical glasses, lenses and equipment markets. After the Second World War, Fuji Photo diversified, penetrating the medical (X-ray diagnosis), printing, electronic imaging and magnetic materials fields. In 1962, Fuji Photo and UK-based Rank Xerox Limited (now Xerox Limited) launched Fuji Xerox Co., Ltd. through a joint venture.

From the mid-1950s, Fuji Photo accelerated the establishment of overseas sales bases. In the 1980s, Fuji Photo expanded its production and other bases overseas, stepping up the pace of its business globalization. Meanwhile, Fuji Photo developed digital technologies for its photo-related, medical and printing businesses. As a result, it invented computed radiography (CR), which solved a number of issues of traditional radiography, resulting a decrease of radiation exposure to both technician and patient. Fujifilm’s systems were marketed and sold under the FCR brand.[12]

Like its rival Eastman Kodak which dominated in the US, Fuji Photo enjoyed a longtime near-monopoly on camera film in Japan. By becoming one of the title sponsors of the 1984 Los Angeles Olympics (an opportunity that Kodak passed on), offering cheaper camera film, and establishing a film factory in the US, Fuji gained considerable market share there, while Kodak had little success in penetrating Japan. In May 1995, Kodak filed a petition with the US Commerce Department under section 301 of the Commerce Act arguing that its poor performance in the Japanese market was a direct result of unfair practices adopted by Fuji. The complaint was lodged by the US with the World Trade Organization. On January 30, 1998, the WTO announced a “sweeping rejection of Kodak’s complaints” about the film market in Japan.

Photo by Mulyadi on Unsplash

The new millennium witnessed the rapid spread of digital technology, and demand for photographic films plunged in line with the growing popularity of digital cameras. In response, Fuji Photo implemented management reforms aimed at drastic transformation of its business structures. Even as early as the 1980s, the company had foreseen the switch from film to digital, so “it developed a three-pronged strategy: to squeeze as much money out of the film business as possible, to prepare for the switch to digital and to develop new business lines.” While both film manufacturers recognized this fundamental change, Fuji Photo adapted to this shift much more successfully[13] than Eastman Kodak (which filed for bankruptcy in January 2012). Fuji Photo’s diversification efforts also succeeded while Kodak’s had failed; furthermore Kodak built up a large but barely profitable digital camera business that was undone quickly by smartphone cameras.[13]

In March 2006, Noritsu and Fuji announced a strategic alliance for Noritsu to manufactures all of Fuji’s photofinishing hardware, such as minilabs. Each company produces its own software for the minilabs.[15]

On September 19, 2006, Fujifilm announced plans to establish a holding company, Fujifilm Holdings Corp. Fujifilm and Fuji Xerox would become subsidiaries of the holding company. A representative of the company reconfirmed its commitment to film, which accounts for 3% of sales.[16]

On January 31, 2018, Fujifilm announced that it would acquire a 50.1% controlling stake in Xerox for US$6.1 billion, which will be amalgamated into its existing Fuji Xerox business.[17][18][19] The deal was subsequently dropped after intervention by activist investors Carl Icahn and Darwin Deason.[20] In late 2019, Fujifilm announced its acquisition of Xerox’s 25% stake in the 57-year-old joint venture, Fuji Xerox.[21]

In December 2019, Fujifilm acquired Hitachi‘s diagnostic imaging business for US$1.63 billion.[3]

Amid the 2020 COVID-19 pandemic, one of Fujifilm Toyama Chemical drugs, i.e. favipiravir, an antiviral commercially named Avigan, is being considered as a possible cure to the virus,[8][22] after having been approved by China, Russia, and Indonesia authorities by June 2020.

In June 2020, Fujifilm announced a US$928 million investment to a Denmark-based biologics production facility, which it acquired from Biogen a year earlier for around US$890 million, to double the manufacturing capacity.[23] A tape cartridge using strontium ferrite that could store up to 400TB was showcased by Fujifilm in the late same month.

Photo by Omid Armin on Unsplash ——- Fujifilm X-Pro3

FUJIFILM TODAY:

Does anyone take Fuji Film seriously in the United States? Probably not as much as they should. World-wide, Fuji Film is a powerhouse. Typing in the Google search to find out the top 8 Best selling cameras in the world, we come up with this list:

The best cameras in 2021

  1. Nikon D3500. A brilliant blend of simplicity, value and quality for beginners. …
  2. Olympus OM-D E-M10 Mark IV. The E-M10 Mark IV is portable but powerful, and beautiful to use. …
  3. Fujifilm X-T200. …
  4. Fujifilm X-S10. …
  5. Nikon Z5. …
  6. Canon EOS 90D. …
  7. Panasonic Lumix G100. …
  8. Sony ZV-1.

Notice that FujiFilm takes up two spots in the top 8. When FujiFilm was looking at the future, back in the old film days, they could see the writing on the wall. And even though they have been making good quality cameras for a long time, they decided to put their heart and soul into the DSLR, and marketed some professional, and “advanced amateur” DSLR cameras. And they rival any of the professional cameras put out by Canon or Nikon, or Olympus. And they continue to be a powerful camera presence throughout the world.

Photo by @whoisbenjamin on Unsplash

FujiFilm cameras have always been extremely well built cameras, so it was easy to create the new DSLR cameras as digital took over the film world. The one thing FujiFilm has above some of their competitors, is they make their own optics. From Sand to glass, these lenses have incredible strict standards to their lenses, and in a real test, it is hard to beat the optics of FujiFilm.

If you are in the market for a serious digital camera, then you should consider the FujiFilm camera. The feel and the ease of use, is something everyone would enjoy using.

I have been personally associated with the FujiFilm products for over 20 years, and have always been impressed with their product. I, for one, am glad to see how big this company has become, because they deserve the success they have received.


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