Photo by Lanny Cottrell – editor

I was recently invited to a Tamron open house at one of the local Photo Stores: Allen’s Camera in Layton, Utah. I think that it is always fun to go to these shows to see and handle the merchandise. The rep was very informative and loves his job. He gave great details into the Tamron World. Let’s take a look at Tamron in detail now.


Kabushiki-gaisha Tamuron) is a Japanese company manufacturing photographic lenses, optical components and commercial/industrial-use optics. Tamron Headquarters is located in Saitama City in the Saitama prefecture of Japan.

The name of the company came from the surname of Uhyoue Tamura who was instrumental in developing Tamron’s optical technologies. It was only on the company’s 20th anniversary that the name was changed to Tamron (from Taisei Optical).

In the fiscal year ending 31 December 2017, net sales totaled 60.496 billion yen and operating income was 4.24 billion yen, up 79.8% from 2016. At that time, the consolidated company had 4,640 employees and five production plants: in Hirosaki, Namioka and Owani in Japan, and one in China and Viet Nam, respectively.


In the lens processing, in order to manufacture a lens with the required performance, various conditions need to be adjusted by selecting the machine used for manufacturing and adjusting the polishing time according to the magnitude of curvature and the characteristics of the material.
For example, high-pixilation and high-definition are yearly advanced in CMOS image sensor used in cameras and a lens surface-roughness, unevenness or waviness negatively effects the lens imaging performance.
To enable a highly accurate lens, Tamron reflect a simulation result to a processing accuracy from the optical designing stage.
Tamron’s lens processing technology is covering a wide range, multiple lens bonding with curved surfaces, processing with plane lens and prism lens, and prism lens bonding with each other. From now on, as a new usage, optical lens is expected to be used with laser and to be required a complicated irregular shape or prism shape integrating various technologies.
To produce multifarious lenses required in the future, Tamron is newly developing and improving the processing technology and handing down its established expertise by cooperating the lens processing know-how and the optical development technology.

To say that Tamron has a lot of different lenses is an understatement, but what they are truly proud of is their amazing zoom lenses. When I was at the Tamron show at the local photo dealer the other day, I was amazed with this lens, and I think it’s the one they are most proud of too:

Go to extremes with the world’s first* 22.2x ultra-telephoto all-in-one zoom.

Introducing the world’s first ultra-telephoto all-in-one zoom lens for the APS-C format. With a focal length range of 18-400mm and 22.2x zoom, it has an ultra-telephoto range equivalent to 620mm in the 35mm format. This brings distant subjects closer, while providing perspective-flattening effects that are only possible with an extreme telephoto lens. Plus it offers exceptional optical performance across the entire zoom range—from wide angle to ultra-telephoto. With this new lens—and its Moisture-Resistant Construction—Tamron brings the art of photography to the joy of travel. Now you can use the same lens to shoot everything from stunning landscapes and neon-lit cities to detailed portraits and delicate flora. The ultra-telephoto range makes it just as easy to photograph animals and sports. And with a maximum magnification ratio of 1:2.9, you can even enjoy tele-macro photography.

That was the part that I thought was so incredible is this lens macro ratio is 1:2.9! And you get that macro ratio even at 400mm! That opens out amazing possibilities for every photographer.


If you have the urge to shoot landscapes, then this lens is for you. Take a look at this video:


If you go to Tamron’s website, and browse around you will discover that they make a lot of lenses. It’s these few lenses I have highlighted today are the ones I think Tamron has excelled at.


And one more video to go with this incredible lens:

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The new Nikon Coolpix camera with a 24-3000 zoom lens!

What if you could buy a camera that had all the lenses in it that you would ever want, plus it was all in one camera that has everything you want in a DSLR!


Bridge cameras often get a bad rap, but the Nikon Coolpix P1000 is still one of the damnedest cameras I’ve ever seen. And it’s all down to its signature party trick: its 125x zoom, which equates to a jaw-dropping 24-3000mm focal range.

I still remember the first time I used the Nikon Coolpix P1000, sat outside a café in Cologne during the last Photokina (which really was the last Photokina). My colleague Ben Andrews had been tasked with reviewing it, and had valiantly sacrificed valuable hand luggage space to bring this comedy sized camera with him to Germany.

“Look at the moon,” he mumbled across the table, prompting me to look up to the sky. “No,” he corrected me, “look at the moon on this.” It was like he’d mounted a camera to a telescope – even in broad daylight, the amount of detail was absolutely mesmerizing. 

Of course, they weren’t reference-quality images. After all, the P1000 employs a 1/2.3-in sensor with 16 megapixels of resolution – and with a sensitivity that tops out at ISO6400, we’re hardly talking Nikon Z9 in terms of performance. 

See the incredible zoom reach…

Nikon Coolpix P1000, zoomed out to maximum wide angle, equivalent to 24mm (Image credit: Ben Andrews/Digital Camera World)
New Nikon P1000 zoomed out to 80mm equivalent.
Now the zoom lens is zoomed out to a 500mm equivalent (refer back to the first photo to find this part of the photo)
Zoomed out all the way to 3000mm equivalent. And look at the sharpness on this image.

But that’s not what the P1000 is about. Look at these images above, look at the utterly ridiculous zoom range – THAT is what the P1000 is about. The zoom enables you to go from a panoramic view of the city, to a close-up detail of the abbey that is half a mile away (800m).

You know how you sometimes zoom in on your phone, even just 2x, and the quality goes to hell? Even the impressive zooms on the best camera phones like the Samsung S22 Ultra pale in comparison to both the reach and the quality of Nikon’s big black Pinocchio. 

In a world where we’re wowed by more conventional specs – megapixels, dynamic range, burst rate, image stabilization – we forget that the most useful thing on any camera is the ability to ‘get a bit closer’. 

Camera snobs may turn their noses up at cameras like the Nikon P1000, but it is targeted at very different user bases – parents who want to photograph their kids’ soccer games, bird spotters who want to identify animals, general purpose shooters who just want a camera with the longest reach possible. 

And that’s where the best bridge cameras like the P1000 come into their element. They may not win you many photo awards, but they’ll get you the photos that no other camera can. 

The Nikon P1000 has a massive 125X Optical power zoom.

Article originally written by: James Artaius for DIGITAL CAMERA WORLD

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Photo by Joshua Hoehne on Unsplash

Zoom lens vs. several lenses has been a question a lot of photographers go through. For example, should you buy a 75-300 Zoom lens, OR 100mm Macro lens, a 85mm F1.2 lens, and a 300mm F2.8? When you look at the combinations there, it’s a matter of numbers and what they all mean. Let’s go through them:




First, we are going to go through each set of numbers on a lens and tell you what the meaning of each is. Seems that these numbers mean something. And the first number we will talk about is the millimeter of the lens. Let’s start with a reference number:

The first number we need to know is the “normal lens millimeter”. In today’s digital camera lenses, a 28mm is about the closest thing to a normal lens. What is a normal lens? It’s about the same thing as what your eye sees. So, if you had a normal 28mm lens on your camera, you picked it up and looked through the camera lens, what you see looks about the same whether you look through the camera, or view the subject without a camera and lens. There seems to be no change in strength or wide angle. With that being a normal lens, then something that is double the magnification would be a 56mm lens. So, now the subject is closer by double, or 2X closer.

Telephoto lenses:

Telephoto lens and also a zoom lens

There is a couple of things to notice as you use a telephoto lens. 1- Your angle of view in the lens also decreases by half, the bigger the lens. For example: if you go to a 56mm lens, the amount of area you see in your lens vs. the normal lens is now cut in half. But, the advantage, of course, when you use a telephoto lens, is that the subject is closer to you by 2X.

If you went to a 112mm lens (although they don’t make a lens with that mm), you double the magnification again by 2X from the 56mm, or 4X closer than your normal lens.

Now, you can see what happens when you go to a lens that is 300mm. That is a little over 10X stronger than your normal lens or what you see with the naked eye.

And lenses get bigger than that, of course. And guess what the next problem is with a big lens? It is hard to hand hold a lens that has that kind of magnification. So, most lenses that are around 300mm or bigger, have a tripod mount, right on the lens.

As you can see on this big lens, there is a tripod mount on the bottom of the lens. That is a balance point for the weight of the lens and the camera. That is the place that is usually makes it balanced well.


Back to our reference point of 28mm: if we go the other direction, say 28mm and go to a 14mm lens, you do the opposite of the telephoto lens. It tends to look like the image in the camera has been pushed way back away from you. It is 1/2X power. But, the reason people pick up wide angle lenses is that it shows more area in the lens. You see twice as much angle in this wide angle as you do with the normal lens. Ideal for scenery and landscape photos.


A zoom lens is a lens that is configured to give you a variety of lenses, all in one lens.

An 18-300mm zoom lens

If you look closely at this zoom lens, you will see a ring that goes from 18mm to 300mm. That means this one lens, has an 18mm lens in it. A wide angle lens. 28mm can be dialed in as well, so you have a normal lens. And now it goes up to 300mm, which is a powerful telephoto lens. All of this in one lens. One lens takes care of almost all of your photographic needs.


Let’s take a look at our model lens again:

This model lens here is also a zoom lens, but, it covers only the area in the wide angle area: a 10 -18mm lens. That is super wide. Let’s look at the other number we need to be aware of: It says: 1: 4.5 – 5.6! If you remember how your aperture works in a lens, they will sometimes go from 3.5 – 5.6 for your kit lens. That is the maximum the aperture will range from at the biggest opening. The aperture is what lets in so much light. The lower the number, the more light gets through the lens. That is the number they put on the lens so you can see that it doesn’t really let in much light, but, not bad.

That is the problem with a zoom lens. It has this moving lens system within the barrel of the lens, that takes away the amount of light getting through the lens. If you could buy a zoom lens with a smaller F number, like a 2.8, you would also have double the amount of actual glass, or more. And the cost goes way up.


The above lens here is a Canon 100mm F2.8 macro lens. List price on this lens is: $1399.00 US dollars.

The above lens here is a zoom lens that goes from 75mm – 300mm, and it’s low aperture capability is F 4.5 -5.6, meaning that at 75mm the aperture is at F4.5, and at 300mm it is 5.6. It does have a 100mm in this lens, but at 100mm it has an aperture capability of around 4.7. The list price of this lens is: $249.95US dollars.



Every lens the manufacture makes is done for a specific purpose. That 100mm f2.8 macro lens’ purpose is to do extreme close-ups that not any other lens can do, plus, with a maximum aperture of 2.8, it is capable of doing it in lower light than any other lens that Canon makes.


When you finally get to a point of getting a new lens, then it will be easily decided by what type of photography you are going to do. If you need help in getting the right lens, then get with someone who can help you. This is a service that 123PhotoGo can provide.

If you ever have a personal question about what lens you should buy, or even what camera you want to buy, I have set up a personal email hotline to ask questions. Email me to ask any technical questions you have by going to: question.123photogo@gmail.com


Day Eight: “Treasure” — Zoom In

Objects, places, people, moments — we all cherish something or someone. Anything deeply meaningful to you can be a treasure.

A treasure can be grand, like a precious heirloom, or teeny-tiny, like the first plump blackberry of spring atop a tart:

Or perhaps it’s the vintage coat passed down from your grandmother, your once-in-a-lifetime trip through the Himalayas, a quiet space in the woods, or your children. What’s your treasure?

Today’s Tip: Get close to your subject. Use the zoom function in your camera, or physically move closer to it. Often, our goal is to capture as much of a scene as we can. This time, zoom in on your subject or a particular detail to tell a more interesting story.

Day Eight: “Treasure” — Zoom In

So far, we’ve focused on establishing shots, horizontal and vertical images, and getting comfortable with moving around and experimenting with point of view. Today, get close to your subject.

Dragonfly resting on a branch in Ubud, Bali. Photo by Brie Anne Demkiw.
Dragonfly resting on a branch in Ubud, Bali. Photo by Brie Anne Demkiw.

As you photograph your treasure, consider photographer Brie Anne Demkiw’s tips on macro photography:

  • You may need special equipment to get a great close-up shot — not every camera can do macro photography. Simple point-and-shoots and iPhones are limited to how close you can get.
  • Try going abstract. Play around with how shapes, colors, and textures change as you get closer to your subject.
  • Experiment with shooting objects outdoors — shoot on a cloudy day for better lighting. Shooting outside on a cloudy day may impede your exposure a bit, but, for the real close shots, I recommend a tripod.

If you want to get real close, you will obviously need either close-up filters, or extension tubes for cameras. (click on those links). Or, if you have a camera that will take interchangeable lenses, a macro lenses will do the job very nicely.